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Google Analytics and Adwords integration - overview

Bookeo can integrate seamlessly with your Google Analytics tracking, and even follow your customers' progress as they navigate from traffic sources to your website and on your booking page.

In this article:

The main benefits of this integration are:

  • you can track the full path that your customers follow from your website into the booking process
  • you can identify the traffic sources that result in more conversions
  • you can optimize your site and booking pages (pictures, descriptions options) to achieve higher conversion rates
  • since Bookeo also uses Google Analytics e-commerce tracking, you can measure the conversion rates of your AdWords campaigns and their ROI (Return on Investment)

Follow these instructions to integrate Bookeo with your Google Analytics account

If you don't have a Google Analytics account yet

If you don't have an account, create one for free at http://www.google.com/analytics/

Then follow this tutorial to integrate Bookeo with Google Analytics 4.

If you already have a Google Analytics account

There are essentially 3 versions of Google Analytics you may be using.

  • Google Classic Analytics is a very old version, no longer supported by Google. If your web site still uses this version, you need to update your web site.
  • Google Universal Analytics also is an old version, no longer supported by Google. If your web site still uses this version, you need to update your web site.
  • Google Analytics 4 was introduced by Google in 2020, and the only version supported by Google (and Bookeo).

If the tracking code in your website looks like this:

<script type="text/javascript">
var _gaq = _gaq || [];

.....

then you're using the Google Classic Analytics. In this case, we recommend upgrading to Google Analytics 4.

If the tracking code in your website contains a line like this:

<script async src="https://www.googletagmanager.com/gtag/js?id=UA-....."></script>

or if in your CMS/editor settings you use a "Tracking ID" that starts with "UA-", then you're using Google Universal Analytics. In this case, we recommend upgrading to Google Analytics 4.

 

If the tracking code in your web site contains a line like this:

<script async src="https://www.googletagmanager.com/gtag/js?id=G-........."></script>

or if in your CMS/editor settings you use a "Measurement ID" that starts with "G-", then you're using Google Analytics 4. In this case, follow this tutorial to integrate Bookeo with Google Analytics 4.